Again I find myself compelled to watch the NIKE commercial with Lance Armstrong. It was not only an incredible marketing campaign, but it was also an incredible commerical. One that gives me goosebumps to watch. If you havin’t seen it head over to www.nikecycling.com and watch the ad.
To many times I have found myself reading message boards, chat rooms and such hearing other’s stories of cancer surviving. In my eyes cancer survivors share a unique bond. We can talk a million miles a minute of our own stories if anybody will listen. Over breakfeast lunch or dinner it doesn’t matter, our story is easily accesable and never forgetable.
I think that is why Lance Armstrong as become an idol to so many people in so many ways. He for me is an ever growing idol and it’s no surprise. With his back against the wall, his french sponsers dropping him, cancer, he like so many people have risen up to the challenge of LIFE and continued on. His story is very similar to cancer survivors and non-survivors alike. It’s a very special bond between cancer survivor and Lance. The story is diffrent in so many ways and yet the same at every glance to a cancer survivor or not. Setbacks, overcome, suceed. It’s the way of life, but lance has become a beacon of hope to everybody everwhere and he will continue to be.
So I say to you sir Lance Armstrong.
Ride On.
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